CHAPTER 1: HOW TO BECOME SUCCESSFUL
IN DIGITAL SPACE & SELL PRODUCTS ONLINE
It’s a question almost every business owner runs into: How can we sell our products online? If you try to find out the answer and do some research, you’ll end up being more confused. In the modern world, a wide range of digital marketing options are available. Every option has its own pros and cons.
For retail shops and online businesses, it often becomes a headache to choose suitable digital promotional channels. In this article, I’ll describe every digital marketing option available for you, the possible paths you can choose, the long-term planning you necessarily have, and the essential steps to implement the plan for increasing your sales. It’s an extensive article and is divided into two chapters. Read the full article to become enlightened.
Based on the amount spent, online sales can be divided into two categories:
1. Organic Sales & 2. Paid Advertising Sales
TABLE OF CONTENT
🟢 Online Sales Definition & Category🟢 Organic Sales
✅ SEO
✅ Social Media Marketing
✅ Content Marketing
✅ Social Share
✅ Keeping Promise
🟢 Paid Advertising Sales
✅ FB & Instagram Ad
✅ Google Ad
✅ Influencer Marketing
✅ Email Marketing
✅ Website Banner Ad
🟢 Effective Paths To Follow
ORGANIC SALES
Organic sales are those that occur without spending any money on promotional advertising. Your audience may find you on Google search, on social media, or hear about you from their friends and then visit your website and place orders to buy products. For organic sales you don’t need to waste money on advertising, but that doesn’t mean it’s free of cost. You need to spend it on content creation and search engine optimization.
Here are the top promotional channels for organic sales:
- SEO
- Social Media Marketing
- Content Marketing
- Social Share
- Keeping Promise
1. SEO
SEO stands for search engine optimization. Google crawls the scripts of all websites, stores the scripts in their database, and gives every website a score. When a Google search happens, Google gathers all the scripts related to the searched keywords. It creates a ranking based on many factors and shows the most relevant search results at the top.
Your target audience searches for your products on Google. You need to be in the top three positions to get a significant website visit. SEO requires a lot of money and effort for competitive keywords. But once you are in the top position, you’ll get a lot of website visitors and sales without any spending.
2. SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms to interact with your target audience to increase brand awareness, sales, and website traffic. You need to upload entertaining, engaging, and informative content to your social media platforms regularly. Your social media followers can visit your website and place orders from your social media posts. Top social media platforms for marketing:
- YouTube
- Twitter etc.
3. CONTENT MARKETING
People love to consume content. Everyone spends several hours a day consuming content on different social media platforms and blogs. You can create content in video or blog format for your target audience and upload the content to promotional channels like your website, YouTube, Facebook, etc. Through content, your audience can visit your website and place orders.
4. SOCIAL SHARE
You can ask your existing customers and social media followers to share your product for an offer or a discount. It will increase your visibility and brand awareness. From the posts they share, new audiences can find your website. Through content, your audience can visit your website and place orders.
5. KEEPING PROMISE
By keeping promises, the number of delighted customers can be increased. The most satisfied customers tend to buy repeatedly from the same shop. Also, your satisfied customers will refer your products to their friends and family. By creating a lot of satisfied customers, you can generate a lot of organic sales.
PAID ADVERTISING SALES
The sales generated from running paid advertising campaigns are the paid advertising sales. To generate sales from paid advertising campaigns, you need to create your digital marketing strategy and advertising materials and then run & monitor the advertising campaign. If everything goes well, it’ll result in a sizable number of sales. Paid advertising campaigns can be scaled up easily.
Promotional channels for paid advertising sales:
- FB & Instagram Ad
- Google Ad
- Influencer Marketing
- Email Marketing
- Website Banner Ad
1. FB & INSTAGRAM AD
You’ll pay Facebook to get a space for your advertisement in your target audience’s newsfeed. Several ad formats are available on Facebook ad manager, but image, video, and carousel ad formats work better than others. Facebook provides plenty of targeting options. Targeting a new audience as well as retargeting an existing audience is extremely accurate. FB ad is highly affordable and effective. By clicking the ad, your target audience will visit your website and can place orders.
2. GOOGLE AD
When you search any product on google, you notice some ads appear on the top of the search results. These are the Google search engine ads. In the Google search engine ad, audience can be targeted very accurately based on their interests. You also notice while you read any blog or online newspaper, some ads are displayed on the header, sidebar, and between the contents on those websites. These ads are Google display ads. Interested audience can be retargeted accurately with the help of Google display ads. Target audience will click the ads and land on the landing page to buy from you.
3. INFLUENCER MARKETING
Influencer marketing is paying social media influencers to post about your product on their social media profiles or to promote your product inside their video. Your target audience follows many social media influencers. Just imagine, if a popular social media influencer post about your products, how much of a new audience you can reach. Your target audience can visit your website from the post and can buy your products. You must pay the social media influencer a handsome amount of money.
4. EMAIL MARKETING
Email marketing is sending promotional emails to your leads, prospects, or even your existing customers. You can create a subscriber or customer list and send them promotional email time to time. For email marketing, you have to spend a good sum of money to purchase email marketing software.
5. WEBSITE BANNER AD
If you can identify a website where usually your target audience visits, you can place your ad on the header of the website. This is called a website banner ad. By clicking the banner ad, your target audience will visit your website and can place orders. You must pay a certain amount of money for every click to the owner of the website to show your ad on their website.
You’ve all the options mentioned above, but you must choose the right combination of the promotional channels that’ll give you the best result on your marketing expense.
By combining suitable promotional channels, the two most effective paths can be created. You can follow one of the two paths. The paths are:
- Focus On Paid Advertising Campaigns
- Focus On SEO & Content Marketing
Do you want to know in detail about the paths? In the next chapter, we’ve discussed in depth of the paths. We’ve also discussed the path you should follow and the necessary steps to take for the implementation. To learn more and be enlightened, read our next chapter as well. The link is provided below…
AUTHOR
– CEO, Digital Eagle
Consultant:
- Digital Marketing
- Branding &
- Business Development
Mahmudul Hasan Chowdhury
– CEO, Digital Eagle
- Digital Marketing
- Branding &
- Business Development
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